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A website for · SaaS

A website for your SaaS product

A SaaS marketing site has seconds to make a stranger understand what your product does and why it's worth a signup. Most bury that behind a feature grid, when the whole game is naming the job it does in the very first line.

Start for free Your plan and site design are free. $28/mo when you're ready to build.

What a SaaS product site needs

12345 SaaS
  1. Name the job in the first line, not the feature list

    A visitor who can't tell what your product does in one sentence leaves before the feature grid finishes loading. Lead with the outcome it delivers in plain language, and let the capabilities earn their place underneath — once someone already wants what you're offering.

  2. Show the product, don't just describe it

    Software is bought with the eyes as much as the head. A real screenshot, or a short look at the actual interface, does more to build confidence than three paragraphs of adjectives, because it proves the thing exists and looks like something a person would want to use.

  3. Make signing up the shortest path on the page

    Every extra field and every extra click between interest and an account costs you signups you already earned. Put the way in where the eye first lands, ask for the least you need, and let people into the product before you ask them for anything more.

  4. Price it honestly, or say plainly what happens next

    The pricing page is often the second thing a serious buyer opens. Hiding it behind 'contact us' reads as expensive and evasive; showing real tiers, or an honest note on how pricing works for now, keeps the people who were ready to pay from leaving to find someone who'll just tell them.

  5. Answer the objection a rival already planted

    Anyone comparing tools arrives with a specific worry — migration, lock-in, whether it fits what they already run. Naming that worry and answering it directly, rather than pretending it doesn't exist, is what turns a cautious evaluator into a signup instead of a closed tab.

Your team builds it with you

  1. Wren

    Talks your business through with you and sets its look.

  2. Scout

    Plans every page and feature it needs.

  3. Forge

    Builds it, and keeps building as you grow.

  4. Belle

    Writes your emails and messages to customers.

  5. Hawk

    Finds what moves your numbers and says what to do.

What it costs

One plan, per site

Free

Your design and your plan for your first business, on a private preview.

$28 a month

Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.

Credits

After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.

0%

Steed takes nothing from your sales.

Cancel any time.

Questions

Does Steed build the app itself, or the marketing site?

The app itself: what people sign in to and use, built feature by feature with its own data, and the pages that explain it. Your site comes with Live, and each feature of your app is a step built with credits, taken only when you approve it.

Can people sign up or subscribe through the site?

People can join your waitlist or email list from the site, and that comes with it. Selling a subscription is a membership, a step built with credits, taken only when you approve it. People sign in to your app on your site: sign-in comes with the first feature that needs it, and Steed runs it as part of Live.

Can I update the site every time the product changes?

Yes, and you'll want to. Once your site is Live, turn on Edit above your site in Steed and click the words you want to change; they go live when you save. Anything bigger, ask in chat and it waits for your yes.

Software & apps