A website for your online marketplace
A marketplace has to persuade two entirely different people on the same site: the ones who supply and the ones who buy. A page written for one leaves the other feeling like an afterthought — and a marketplace only works when both sides actually show up.
What an online marketplace site needs
Speak to both sides without blurring them together
Sellers and buyers want opposite things — one wants demand, the other wants selection and safety. A single averaged pitch persuades neither, so give each side its own clear path from the first screen rather than forcing both to read a page written for someone else.
Face the cold-start problem instead of hiding it
Early on, a marketplace is nearly empty, and pretending otherwise breaks the moment someone looks closely. Being honest about being early — a founding cohort, an invitation, a waitlist — turns the emptiness into a reason to get in first rather than a reason to leave.
Make trust and safety something people can see
People handing money or goods to a stranger through your platform need to see how you keep that safe: verification, reviews, what happens when something goes wrong. On a marketplace this isn't reassurance at the margin — it decides whether either side is willing to transact at all.
Give each side its own reason to sign up first
A seller signs up for reach; a buyer signs up for selection or price. Ask for the signup at the point where you've just made that side's case, and tailor what you promise to who you're asking, instead of one generic call to action that fits neither of them well.
Explain how the money and the match actually work
Both sides want to know the mechanics before they commit — what it costs to list, how payment flows, how a buyer and a seller are matched. Laying that out plainly, rather than leaving it to be discovered after signup, separates a marketplace people trust from one they test once and abandon.
Your team builds it with you
WrenTalks your business through with you and sets its look.
ScoutPlans every page and feature it needs.
ForgeBuilds it, and keeps building as you grow.
BelleWrites your emails and messages to customers.
HawkFinds what moves your numbers and says what to do.
What it costs
One plan, per site
Free
Your design and your plan for your first business, on a private preview.
$28 a month
Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.
Credits
After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.
0%
Steed takes nothing from your sales.
Cancel any time.
Questions
Can both sellers and buyers sign up through the site?
Yes. Each side gets its own sign-up form, and every sign-up lands in your Customers page, so you can see who came for which side.
Can I take payments through the marketplace?
Yes. Steed builds the marketplace itself, a step at a time: buyers paying on your site into your own Stripe. Each step is built with credits, taken only when you approve it.
Can I launch with just one side first?
Yes, and it's often the right move. Tell Wren which side you're seeding first and the plan leads with that audience, with the other side's path ready when you are.