A website for your personal training business
A personal training website has an unusual problem: the product is a person, and the customer's real fear isn't the price — it's walking into a gym and being humiliated. Almost every trainer's site addresses the first and ignores the second.
What a personal training business site needs
You are the thing being bought
Clients choose a trainer, not a service. Your background, your qualifications, who you're genuinely good with and why you do this belong above any list of packages, because that's the decision they're actually making.
Be specific about who you're for
Post-natal, over-fifties strength, first-timers who have never set foot in a gym, marathon preparation, rehabilitation alongside a physical therapist. A trainer whose site says they help everyone reads as a trainer with no particular expertise in anything.
Describe what a session and a week actually look like
The unspoken worry is embarrassment, not effort. Explaining in ordinary language what happens in the first session, what you'll ask, and what the first week involves removes more hesitation than any before-and-after photograph.
Be straight about the commitment
Blocks of sessions, monthly coaching and online programming are very different commitments. Say what happens if someone needs to reschedule, and what your cancellation terms are — that is where trainer relationships usually break down, and stating it early prevents it.
Make the first step small
A consultation or a single trial session is a far smaller thing to say yes to than a twelve-week block. Build the site around that first small ask, and let the bigger commitment come after they've met you.
Your team builds it with you
WrenTalks your business through with you and sets its look.
ScoutPlans every page and feature it needs.
ForgeBuilds it, and keeps building as you grow.
BelleWrites your emails and messages to customers.
HawkFinds what moves your numbers and says what to do.
What it costs
One plan, per site
Free
Your design and your plan for your first business, on a private preview.
$28 a month
Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.
Credits
After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.
0%
Steed takes nothing from your sales.
Cancel any time.
Questions
Can people book and pay for sessions on the site?
Yes. Clients can buy a block of sessions and book each one from the hours you set, or join a monthly plan. Booking, and packs or plans to pay for it, are each a step built with credits, taken only when you approve it.
Should I put my prices on the site?
Generally yes. Personal training is a considered purchase and people who can't find a number often assume the worst and don't ask. If your pricing genuinely varies, a starting figure with an honest explanation works better than nothing at all.
I don't have professional photos of myself — is that a problem?
No: Steed makes the pictures for your design, so you're not blocked. It's still worth getting a few real photographs of you working with clients, because on a trainer's site you are the main thing anyone looks at.