A website for your coaching business
A coaching website sells something invisible: a change in someone's life or business that hasn't happened yet. The coaches whose sites work describe that outcome so vividly the reader can feel it, instead of listing sessions and credentials the buyer doesn't yet care about.
What a coaching business site needs
Sell the transformation, not the method
Nobody wants coaching for its own sake — they want where it takes them. Describe the specific change you help someone reach, in their own words and their own situation, before you get anywhere near your framework, because the outcome is what they're buying and the method is just how you deliver it.
Be for a specific person with a specific problem
A coach who helps everyone reads as a coach with no particular expertise. Naming exactly who you work with and the problem you solve — the career stage, the stalling business, the pattern they can't break — is what makes a stranger think 'that's me' instead of scrolling past one more generic offer.
Give proof a reader can actually point to
Coaching is bought on belief, and belief needs something to hold onto. A genuine result, a client's own words, a before-and-after you're allowed to share does more than any list of credentials, because it shows the change happening to someone rather than merely asserting that you can cause it.
Make the first step small and specific
Asking a stranger to commit to a coaching package is a big leap, and most won't take it cold. Offer a small, clear first step — a call, a short assessment, a single session — so the real decision they're making is just to start a conversation, not to sign away the next several months.
Price the outcome, and be honest about the commitment
Vague pricing makes people assume the worst and leave. Being clear about what an engagement costs and what it involves — how long, how often, what's expected of them — filters for the clients who are ready and spares you the ones who were never going to commit, which is the whole game in coaching.
Your team builds it with you
WrenTalks your business through with you and sets its look.
ScoutPlans every page and feature it needs.
ForgeBuilds it, and keeps building as you grow.
BelleWrites your emails and messages to customers.
HawkFinds what moves your numbers and says what to do.
What it costs
One plan, per site
Free
Your design and your plan for your first business, on a private preview.
$28 a month
Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.
Credits
After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.
0%
Steed takes nothing from your sales.
Cancel any time.
Questions
Can clients book and pay through the site?
Yes. Clients can buy a package of sessions or join a monthly plan, and book their calls from the hours you set. Booking, and packs or plans to pay for it, are each a step built with credits, taken only when you approve it.
Should I put my prices on the site?
Usually yes, at least a starting figure. Coaching is a considered purchase, and a reader who can't find any number often assumes it's out of reach and leaves without asking. An honest range with a note on what changes it works better than silence.
I don't have testimonials yet — can I still launch?
Yes. Lead with the specific problem you solve and who you solve it for, and add real client results as they come. Never invent a testimonial — a made-up quote is the fastest way to lose the trust the rest of the page is building.