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A website for · Online course

A website for your online course

An online course is sold entirely on its page — no salesperson, no trial, just the words and the promise. That makes the sales page the product's most important asset, and the difference between a course that sells and one that doesn't is almost always the page, not the course.

Start for free Your plan and site design are free. $28/mo when you're ready to build.

What an online course site needs

12345 Online course
  1. Lead with the outcome, not the syllabus

    People buy a course for what they'll be able to do afterwards, not for the number of modules. Name the specific result — the skill, the portfolio piece, the problem gone — at the top of the page, and let the curriculum prove you can deliver it rather than standing in for the promise.

  2. Say who it's for, and who it isn't

    A course that claims to suit everyone leaves each individual reader unsure it's for them. Being explicit about the person it's built for — their level, their goal, where they're stuck — and honest about who shouldn't buy it makes the right student feel understood and keeps the wrong one from a refund.

  3. Show the curriculum without giving it all away

    A buyer wants to know what's inside before they pay, and a page that hides the curriculum feels like it's hiding something. Lay out what the course covers and the shape of the journey, enough that a reader can see the value, so the outline sells the depth instead of concealing it.

  4. Make the price feel like the smaller number

    A course price only looks high next to nothing — it looks small next to the outcome it delivers or the cost of staying stuck. Frame what the result is worth before you name the figure, and be clear about what's included, so the price reads as a fair trade rather than a hurdle.

  5. Reduce the risk of clicking buy

    The last hesitation before a purchase is 'what if this doesn't work for me'. A clear refund policy, a sample lesson, or an honest account of what results to expect answers that fear directly — and removing the final doubt is often what turns a page-reader into a buyer.

Your team builds it with you

  1. Wren

    Talks your business through with you and sets its look.

  2. Scout

    Plans every page and feature it needs.

  3. Forge

    Builds it, and keeps building as you grow.

  4. Belle

    Writes your emails and messages to customers.

  5. Hawk

    Finds what moves your numbers and says what to do.

What it costs

One plan, per site

Free

Your design and your plan for your first business, on a private preview.

$28 a month

Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.

Credits

After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.

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Steed takes nothing from your sales.

Cancel any time.

Questions

Can students buy the course on the site?

Yes. Students pay on your own site, into your own Stripe account. Checkout is a step built with credits, taken only when you approve it.

Does Steed host the course videos too?

Your lessons can sit in a members' area on your site, with your videos from YouTube or Vimeo playing inside it. Vimeo can lock a video to your site; YouTube can't. The members' area is a step built with credits, taken only when you approve it.

Can I update the page when I add a module or run a launch?

Yes. Once your site is Live, turn on Edit above your site in Steed and click the words you want to change; they go live when you save. Anything bigger, ask in chat and it waits for your yes.

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