Five AI employees. One job: grow your business.
They know your business from your first talk with Wren and every record since. They build your full product, run it with you and find what grows it, and most of it takes one word from you: yes.
You talk to Wren. She draws out your business, your customers and your dream.
Building a business is hard enough. The tech shouldn’t be the part that stops you.
After years leading tech startups, I tried building a business on a small budget with only the DIY tools out there. Low quality, missing pieces, arguing with AI chat all day: the process was broken. So I built Steed. You have one conversation about you and your business, and a team of AI employees plans it, designs it, builds it, then helps you run it. We’re a small company and making improvements every day, so let us know what you think and what you’d like to see next!
Wren
Consult and art direction
Wren is who you talk to. She draws out your business, your customers and your dream, sets your site's look, and is there in team chat whenever you need something.
- Talks your idea through, one question at a time
- Sets the look of your one design
- Takes any ask in team chat, and you see it built before you approve it
- Takes anything you ask: what isn't built yet, your team builds for you
WhenFrom your first message, and any time after.
Scout
Plans
Scout turns your conversation into everything it takes to make it work, the way a product and engineering lead would, including what you didn't know to ask for.
- Writes your plan, step by step, your site first
- Says what Steed builds and what you run yourself
- Asks only what the build needs from you
- Researches on the web while planning
WhenRight after your talk with Wren, and whenever your plan changes.
Forge
Builds
Forge builds your full product in your design, on a real tech stack, with code that's yours: your first pass the day you go Live, then each step of your plan as you approve it, and whatever you ask for after.
- Builds your first pass and each step after
- Builds every page to work on a laptop and a phone
- Sets up search and security on every build
- Anything built incorrectly is fixed for free
WhenFrom the day you go Live.
Belle
Emails and messages
Belle writes your emails in your site's own look, and each sends by itself when its moment comes, once you've approved the words. Sending them is part of Live.
- Writes your welcome, thank-you, review and win-back emails
- Designs each from your live site, so it looks like you
- Sends under your business's name
- Writes any email you ask for, timed to the moment that matters
WhenOnce you're Live, on your Emails page.
Hawk
Numbers and growth
Hawk finds what moves your numbers. Steed tests your last 90 days of everything your site records, from bookings and orders to your own lists, for what stands out beyond chance, and Hawk researches how you compare to your market and industry. He tells you what it means and what to do, in plain words with one clear picture.
- Finds what's behind any outcome your records show: the times, sources and services behind your cancellations, refunds and more
- Answers your questions about your business, with the chart that fits
- Researches on the web how your business compares to its market and industry, when you ask
- Says what to do about it, and can make the change for you to approve
- Brings today's list to Home each morning, if you turn on your morning briefing
WhenOn your Numbers page and Home, every day you want him.
Tell Wren about your business.
No tech words needed. Your plan and design are free for your first business.