Start for free
How it works

From one conversation to a full product, and a team that grows it.

You talk. Your team plans, designs and builds it, then stays to run it with you and help it grow. Here is every step: what you do, what Steed does, and when you pay.

Start for free Your plan and site design are free. $28/mo when you're ready to build.
Your roadSix steps

01 · Talk it through with WrenFree
Wren draws out your business, your customers and your dream.

Step 01Free

Talk it through with Wren

Say it the way you'd tell a friend. Wren asks what she needs, one question at a time, and writes down what she heard: your business, your customers and the feel you want.

You
Tell Wren your idea, in your own words
Team
What she heard is written down for you to check
More on this step
  • YouGive her your current site's address, if you have one
  • YouNo tech words needed; that's our job
  • TeamWren draws out your business, your customers and your dream
  • TeamShe reads your current site, so its words can come with you

Step 02Free

Scout's plan

Scout turns your conversation into everything it takes to make it work, the way a product and engineering lead would, including what you didn't know to ask for.

You
Tell Wren anything to change
Team
Scout lays out your plan, step by step, your site first
More on this step
  • YouCreate your account to see your plan
  • YouAnswer the few questions it asks
  • TeamIt says what Steed builds and what you run yourself
  • TeamIt asks only what the build needs from you

Step 03Free

Your one design

One design, made for your business and no one else's. Every picture is made for your site or is your own. Where we paint in a product you don't have a photo of yet, we mark it and ask you for your own.

You
Tweak it until you love it, before you approve
Team
Drawn for your business alone
More on this step
  • YouBring your logo, or have Steed draw you one
  • YouApprove it when it feels like yours
  • TeamWren sets the look from what you told her
  • TeamEvery tweak you ask for is drawn for you to see

Step 04$28/mo

Go Live

Live is $28 a month, and your first pass is built on it: your pages, your words and your design, on your own site. You pay nothing else on day one. After you see it, you add credits to keep going.

You
See your first pass on your own site
Team
Forge builds your first pass: your pages, your words, your design
More on this step
  • YouPay $28 for your first month
  • YouAdd credits to keep going, when you're ready
  • TeamSet up to be found in search and kept secure
  • TeamYour site on your own domain, or at its own Steed address if you don't have one

Step 05Credits

Each step, built with credits

After your first pass, Forge builds each step of your plan: booking, a shop, memberships, whatever your business needs. You'll see each step on your own site, and its credits are taken only when you approve it.

You
Approve it, or press Not quite right
Team
Anything we build incorrectly is fixed for free
More on this step
  • YouLook at each step on your own site before you say yes
  • YouAsk your team for anything else, in chat
  • TeamForge builds on your site as it stands
  • TeamOne redo of a step that came out wrong uses no credits

Step 06Yours

Run it, with your team

Launch is day one. Your customers, bookings, orders, emails and numbers live in one place, and your team stays on to help your business grow. Turn on your morning briefing and Home opens on today's list: the one to three things worth your time, and the ones your team can do on your yes. Editing your site yourself, your Customers and Numbers pages, and sending your emails are part of Live and never use credits. The briefing, and a question to Hawk or your team, use a little of your credits.

You
Ask for anything new in team chat, and approve it when it's right
Team
Hawk finds what's moving your numbers and says what to do
More on this step
  • YouRun your business from Steed, on your phone or laptop
  • YouStart each day with today's list, if you turn on your morning briefing
  • TeamForge builds what you ask for, on your site as it stands
  • TeamBelle writes your emails in your site's look, and Steed's own improvements reach your site by themselves

What it costs

  1. Plan and designFree

    Wren, Scout's plan and your one design, for your first business.

  2. Live$28 a month

    Per site, and your first pass is built on it. Nothing else on day one. Cancel any time.

  3. Credits$1 each

    For the work after your first pass, taken when you approve it. See pricing

Tell Wren about your business.

No tech words needed. Your plan and design are free for your first business.

Start for free