From one conversation to a full product, and a team that grows it.
You talk. Your team plans, designs and builds it, then stays to run it with you and help it grow. Here is every step: what you do, what Steed does, and when you pay.
01 · Talk it through with WrenFree
Wren draws out your business, your customers and your dream.
Step 01Free
Talk it through with Wren
Say it the way you'd tell a friend. Wren asks what she needs, one question at a time, and writes down what she heard: your business, your customers and the feel you want.
- You
- Tell Wren your idea, in your own words
- Team
- What she heard is written down for you to check
- YouGive her your current site's address, if you have one
- YouNo tech words needed; that's our job
- TeamWren draws out your business, your customers and your dream
- TeamShe reads your current site, so its words can come with you
Step 02Free
Scout's plan
Scout turns your conversation into everything it takes to make it work, the way a product and engineering lead would, including what you didn't know to ask for.
- You
- Tell Wren anything to change
- Team
- Scout lays out your plan, step by step, your site first
- YouCreate your account to see your plan
- YouAnswer the few questions it asks
- TeamIt says what Steed builds and what you run yourself
- TeamIt asks only what the build needs from you
Step 03Free
Your one design
One design, made for your business and no one else's. Every picture is made for your site or is your own. Where we paint in a product you don't have a photo of yet, we mark it and ask you for your own.
- You
- Tweak it until you love it, before you approve
- Team
- Drawn for your business alone
- YouBring your logo, or have Steed draw you one
- YouApprove it when it feels like yours
- TeamWren sets the look from what you told her
- TeamEvery tweak you ask for is drawn for you to see
Step 04$28/mo
Go Live
Live is $28 a month, and your first pass is built on it: your pages, your words and your design, on your own site. You pay nothing else on day one. After you see it, you add credits to keep going.
- You
- See your first pass on your own site
- Team
- Forge builds your first pass: your pages, your words, your design
- YouPay $28 for your first month
- YouAdd credits to keep going, when you're ready
- TeamSet up to be found in search and kept secure
- TeamYour site on your own domain, or at its own Steed address if you don't have one
Step 05Credits
Each step, built with credits
After your first pass, Forge builds each step of your plan: booking, a shop, memberships, whatever your business needs. You'll see each step on your own site, and its credits are taken only when you approve it.
- You
- Approve it, or press Not quite right
- Team
- Anything we build incorrectly is fixed for free
- YouLook at each step on your own site before you say yes
- YouAsk your team for anything else, in chat
- TeamForge builds on your site as it stands
- TeamOne redo of a step that came out wrong uses no credits
Step 06Yours
Run it, with your team
Launch is day one. Your customers, bookings, orders, emails and numbers live in one place, and your team stays on to help your business grow. Turn on your morning briefing and Home opens on today's list: the one to three things worth your time, and the ones your team can do on your yes. Editing your site yourself, your Customers and Numbers pages, and sending your emails are part of Live and never use credits. The briefing, and a question to Hawk or your team, use a little of your credits.
- You
- Ask for anything new in team chat, and approve it when it's right
- Team
- Hawk finds what's moving your numbers and says what to do
- YouRun your business from Steed, on your phone or laptop
- YouStart each day with today's list, if you turn on your morning briefing
- TeamForge builds what you ask for, on your site as it stands
- TeamBelle writes your emails in your site's look, and Steed's own improvements reach your site by themselves
What it costs
- Plan and designFree
Wren, Scout's plan and your one design, for your first business.
- Live$28 a month
Per site, and your first pass is built on it. Nothing else on day one. Cancel any time.
- Credits$1 each
For the work after your first pass, taken when you approve it. See pricing
Tell Wren about your business.
No tech words needed. Your plan and design are free for your first business.



