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A website for · Photography

A website for your photography business

A photographer's website is mostly large images, which makes weight a business problem rather than a technical one. The second problem is subtler: showing everything you can shoot is what stops people believing you're the right person for the thing they need.

Start for free Your plan and site design are free. $28/mo when you're ready to build.

What a photography business site needs

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  1. The work has to load or it may as well not exist

    A portfolio is a lot of very large files, and a gallery that takes several seconds over a phone connection loses the visitor before they have seen a single photograph. On a photography site, image weight is the difference between a portfolio and a blank screen.

  2. Show one style, not your whole range

    A portfolio mixing weddings, newborns, product shots and corporate headshots reads as availability rather than expertise. Leading with the work you want more of is how you get more of it — the rest can live deeper in the site.

  3. Ask for the date first

    For weddings and events, availability is the only question that matters, and everything else is wasted until it's answered. An inquiry that starts with the date saves both of you a conversation that was never going to happen.

  4. Publish a starting price

    Inquiries from people who were never going to be able to afford you cost you both time and end awkwardly. A clear starting figure does the filtering kindly and up front, and the people who continue are already comfortable with the number.

  5. Set delivery expectations in writing

    How many edited images, how long until they arrive, how they're delivered, and what the client is allowed to do with them. Every one of these becomes an uncomfortable email later if it wasn't on the page earlier.

Your team builds it with you

  1. Wren

    Talks your business through with you and sets its look.

  2. Scout

    Plans every page and feature it needs.

  3. Forge

    Builds it, and keeps building as you grow.

  4. Belle

    Writes your emails and messages to customers.

  5. Hawk

    Finds what moves your numbers and says what to do.

What it costs

One plan, per site

Free

Your design and your plan for your first business, on a private preview.

$28 a month

Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.

Credits

After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.

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Steed takes nothing from your sales.

Cancel any time.

Questions

Can clients book and pay a deposit through the site?

Clients can ask for a date through a form that comes with the site, or book from your available times with booking, a step built with credits, taken only when you approve it. They pay when they book, and what happens to a payment when a date falls through is yours to set.

Can I use my own photographs?

Yes, and on a photography site you should. Your site is built with the photos you give Steed when you pick your design, and once it's Live you can turn on Edit, tap any picture and swap in another of yours.

I shoot several genres — should they all be on one site?

They can be, but lead with one. Tell Wren which work you want more of and the plan puts it first, with the others there rather than competing for the same attention.

Studio & practice