A website for your auto repair shop
Auto repair carries a trust deficit that individual shops didn't earn and still have to pay for. Your website's first job isn't to list services — it's to sound like the shop that doesn't do the thing everyone is bracing for.
What an auto repair shop site needs
Address the trust problem directly
People arrive expecting to be sold something they don't need. Explaining how you estimate, that you call before doing anything beyond the quote, and that they can have their old parts back speaks to the actual objection instead of talking around it.
Name what you're genuinely strongest at
European diesel, hybrids and EVs, transmissions, fleet servicing, classic restoration. 'All makes and models' is what everyone writes and it matches nothing anyone searches for. The narrower claim brings in the work you actually want.
Explain what happens to their day
Whether there's a loaner, a shuttle, or a decent place to sit; how long a common job takes; whether they can drop keys the night before. For most customers this is as much a logistics decision as a mechanical one, and it's rarely on the page.
Certifications and warranty, in plain words
Technician certifications and the warranty on parts and labor are the things that justify not being the cheapest quote in town. They're usually buried at the bottom in a language nobody reads.
You're competing inside a few miles
For most drivers, proximity decides it. Your address, the neighborhoods you're known in, and your hours are doing more search work than anything else you could write, so they belong on the page as text rather than inside an image.
Your team builds it with you
WrenTalks your business through with you and sets its look.
ScoutPlans every page and feature it needs.
ForgeBuilds it, and keeps building as you grow.
BelleWrites your emails and messages to customers.
HawkFinds what moves your numbers and says what to do.
What it costs
One plan, per site
Free
Your design and your plan for your first business, on a private preview.
$28 a month
Live: your first pass built on it, your site hosted at its own address and your own domain, payments into your own Stripe, your backend run for you, your data backed up every day, your code yours to download, and your edits.
Credits
After you see your first pass, $1 a credit, in packs of 25, 50, 100 or 200. They build each step of your plan, such as booking or a shop, taken only when you approve it.
0%
Steed takes nothing from your sales.
Cancel any time.
Questions
Can customers request a quote or book a service online?
Yes. A quote request form comes with the site and lands in your Customers page. Letting customers book a slot from your hours is booking, a step built with credits, taken only when you approve it.
Should I publish prices for common jobs?
For standardized work like an oil service, brakes or a diagnostic fee, a real number builds a lot of trust in a category short of it. For diagnosis-dependent repairs it's fairer to publish the diagnostic fee and explain what happens next.
We specialize in one make — should the whole site say so?
Usually yes. A specialist shop does better being unmistakably the specialist, and Steed builds the plan around whatever you tell Wren you want more of.